The body shop†case study on good luck or good marketing free essay sample

The Body Shop may have developed quickly in its initial days, yet its organizer, the late Anita Roddick openly excused the job of showcasing. Roddick scorned advertisers for putting the interests of investors before the requirements of society. She had a correspondingly low assessment of the money related network, which she alluded to as ‘Merchant Wankers’. While things were working out positively, no one appeared to mind. Possibly Roddick had discovered another method of working together, and it she had the outcomes to demonstrate it, who required advertisers? In any case, how could even such a symbol as Anita Roddick oversee inconclusively without speaking with the basic standards of showcasing? By grasping moral issues, she thought she was route in front of her adversaries in understanding the open state of mind, some time before the significant retailers climbed into Fair exchange and ‘green’ items? Or then again did the difficulties that the Body Shop endure in this century show that an organization may freely excuse the benefit of promoting while the going is acceptable, yet at some point or another it should returned to earth with classic showcasing plans? Roddick had been the dynamo behind the Body Shop. From her first shop, which opened in Brighton in 1976s, she propelled the development of the chain of recognizable green-fronted shops, which in 2006 involved 2,100 stores in 55 nations around the globe. She was the first to present socially and earth capable business onto the High Street and was discussing reasonable exchange some time before it turned into a famous corporate trendy expression. Her spearheading items included normally based skin and hair care arrangements, for example, Fuzzy Peach Bath and Shower Gel and Brazil Nut Conditioner. Her planning was faultless, coming exactly when progressively wealthy buyers were getting worried about creature testing and the utilization of synthetic concoctions in makeup. She had not gone down the exemplary promoting course of understanding purchaser patterns and afterward building up the fitting items with the correct situating. She basically had an enthusiasm for compassionately created beautifiers and was only fortunate with her planning more shoppers were coming round to her view similarly as she was propelling her business. With respect to arranging an advancement crusade, she didn't generally need to do particularly by any stretch of the imagination. With her vast vitality candid perspectives, and strange dress sense, she was persistently being discussed in the media. Her style for exposure won free publication space for the Body Shop worth a great many pounds. A significant part of the company’s achievement has been tied up with its battling way to deal with the quest for social and natural issues; yet while Roddick crusaded for everything from battered spouses and Siberian tigers to the destitution stricken mining networks of southern Appalachia, the organization was confronting serious issues in its key markets. However until the late 1990s, she flaunted that the Body Shop had never utilized, or required, promoting. By the late 2000s the Body Shop appeared to be coming up short on steam, with deals leveling and the company’s share cost tumbling from 370p in 2008 to only 65p in 2010. What was beforehand extraordinary about the Body Shop was currently being replicated by others, for instance, the Boots Company coordinated one of the Body Shop’s most punctual cases that it didn't test its items on creatures. Indeed, even the very feel of a Body Shop store-including its stylistic theme, staff, and item shows had been duplicated by contenders. How could the organization remain ahead regarding keeping up its unmistakable situating? UK customers may have been influenced by a company’s interesting case to ensure creatures, what number of would be moved by its help for Appalachian excavators. In the event that there was a Boots or a Superdrug store nearby, for what reason should a purchaser follow through on a top notch cost to purchase from the Body Shop? The Body Shop may have spearheaded a shrewd retailing recipe more than 20 years sooner, at the same time, similarly as the item go had been effectively duplicated by others, different organizations had made tremendous steps regarding their social and ecological mindfulness. Some portion of the issue of the Body Shop was its disappointment completely to comprehend the elements of its commercial center. Situating based on great purposes may have been sufficient to dispatch the organization into the public’s minds during the 1970s, however how could this position be supported? Numerous pundits accused the Body Shop’s issues for the failure of Roddick to assign. She is accounted for to have invested quite a bit of her energy globe-running on the side of her great aims, yet had an issue in appointing advertising system and usage. Various solid managersâ who had been acquired to attempt to actualize proficient administration rehearses obviously surrendered in bewilderment at the absence of tact that they had been given, and afterward left. The Body Shop’s involvement with America had encapsulated Roddick’s spearheading style which every now and again overlooked sound promoting examination. She looked for another method of working together in America, yet in doing so excused the experience of more seasoned and progressively modern retailers, for example, Marks Spencer and the Sock Shop, which unhinged in what is an extremely troublesome market. The Body Shop chose to enter the US markets not through a sheltered alternative, for example, a joint endeavor or a diversifying understanding, however rather by setting up its own activity without any preparation fine, as indicated by Roddick’s standards of changing the rulebook and removing the covetous American business network yet perilously unsafe. Her store design depended on the British town-focus model, regardless of the way that Americans go through the vast majority of their cash in out-of â€town shopping centers. In 2006 the US tasks lost ? 3. 4 million. Roddick’s pundits asserted that she had a gullible perspective on herself, her organization, and business for the most part. She had reliably contended that benefits and standards don't blend, regardless of the way that a considerable lot of her monetarily effective rivals have been associated with significant social activities. Pundits guaranteed that, had Roddick not excused the requirement for showcasing for such a long time, the Body Shop could have maintained a strategic distance from future issues; yet by the mid 2000s it was taking care of not having given adequate assets to new item advancement, to development, to reviving its reaches, and to pushing the business ahead in a serious market and quick changing business condition. It appeared that saints can change the rulebook when the tide is streaming with them; yet embracing the orders of advertising permits organizations to envision and respond when the tide starts to betray them. The year 2012 ended up being a defining moment for the Body Shop. In that year, the beauty care products monster L’Oreal gained the organization for ? 652 million. L’Oreal was part-claimed by Nestle, and the two organizations had endured long debates with moral campaigners. L’Oreal had been the subject of boycottsâ because of its contribution in creature testing, and Nestle had been scrutinized for its treatment of third-world makers. Moral Consumer Magazine, which rates companies’ morals on its ‘Ethiscore’, quickly down-evaluated the Body Shop from a rating of 11 to 2. 5 out of 20, after the takeover by L’Oreal. A supporter of the magazine remarked about the Body Shop: I for one will positively not be shopping there again and I e ncourage different customers worried about moral issues to follow my model. There are a lot of other higher scoring moral organizations out there. Not to be beaten, Roddick excused cases that she was ‘selling out to the devil’ by contending that she would have the option to utilize her impact to change L’Oreal from inside the organization. Providers who had officially worked with the Body Shop would in future have contracts with L’Oreal, and through a consent to work with the organization for 25 days every year, Roddick would have the option to have a contribution to its moral sourcing choices. It appeared that the Body Shop was bound to turn into a sheltered, unsurprising organization, doing advertising in a greater amount of the reading material style that had permitted its new proprietors to develop consistently however clearly throughout the years. Possibly the minister energy had quite a while in the past left the Body Shop, so maybe having new proprietors who put less accentuation on morals would not be too extraordinary a cost to pay as a byproduct of bringing the gigantic abundance of promoting experience of L’Oreal to the Body Shop. Some portion of the advertising experience of L’Oreal drove it to treat the Body Shop as a free brand and to regard its confided in legacy. It knew that environmental concerns were quickly ascending standard consumer’s concerns, and having Roddick on board would not exclusively be useful for PR, it could likewise help change attitudes inside L’Oreal all the more by and large. Roddick passed on not long after selling out to L’Oreal and her tribute concurred that she had any kind of effect to the world. She unquestionably had placed huge vitality into her strategic had been fortunate with her planning. Be that as it may, pundits were progressively isolated on whether she was a decent advertiser for the long stretch; all things considered, it is generally simple to bring in cash when the tide is going with you and you karma is in, yet considerably more hard to deal with a changing and progressively immersed showcasing condition. In the same way as other business visionaries who have been acceptable at making things, yet not very great at looking after them, was it basically an ideal opportunity for Roddick to hand over to traditionally prepared advertisers who could meet people's high expectations? Inquiries for conversation Was the body shop working on promoting or not? Give reasons Was the bodyshop promoting focused? Might she be able to have spared the organization with great Marketing? Do we have such business visionaries in Ghana.

Should the U.S. lower the drinking age to 18 Research Paper

Should the U.S. bring down the drinking age to 18 - Research Paper Example During the 1970s , the drinking age was diminished to 18 , as this was trailed by numerous individuals of the states with the goal that the people be given the privilege under the Twenty Sixth Amendment entry. There are a few states which give the authorization to the multi year olds to be available in the spots where liquor drinks are expended , regardless of whether they are not devouring the refreshments themselves and at times even give them the consent to function as barkeeps , serving the refreshments. While there are a few states which give the consent to the multi year olds to devour the liquor drinks on the private property with the authorization or the management of a relative. (Williams, Elizabeth M, and Stephanie J. Carter. The A-Z Encyclopedia of Food Controversies and the Law. Santa Clause Barbara, Calif: Greenwood/ABC-CLIO, 2011.) Despite the particular changes made by the government law there are around thirty states inside the United States which give the authorizati on to the people of the 21 years age or over to expend the liquor under the oversight of a relative or with the assent of their folks. ... lif: Greenwood/ABC-CLIO, 2011.) There have been numerous contentions and the discussions that the base period of drinking ought to be decreased so that with the goal that the people have the obligation and gazing at an early age will expand their perspective to the mindful drinking. Amethyst Initiative , which are one of the gatherings of school teachers, have concurred and given the support of the underage drinking. National Institute of Alcohol Abuse and Alcoholism College Drinking Task Force, and Mothers Against Drunk Driving , then again have asked and they advocate thoroughly against the decrease of the underage drinking so the lethal outcomes, for example, the liquor related traffic episodes , liquor related traffic passings and liquor related rapes can be diminished and it must be finished with the assistance of the base drinking age laws implementations on the grounds and the schools. For the strategy creators in the United States, the underage drinking has been a very much d iscussed issue in the nation and there have been different laws presented and changed over the past numerous years too. Because of the expansion in the alcoholic driving fatalities , the United States government expanded the drinking age from 18 years to 21 years with the goal that the casualty rate could be diminished. There have been contentions advanced which question that what reasons have brought about the underage drinking to be decreased to 18. There are a few pundits who condemn the present drinking age which separates and subjectively segregates between the people who are 21 years of age and the people who are 18 years of age. In the nation like United States, the person who is 18 years of age is viewed as the legitimately grown-up, and subsequently has the opportunity to join military , have the capacity and capacity to

Adolescence and Teenagers free essay sample

Youngsters investing energy around evening time It is a typical wonder seeing adolescents hanging out around evening time in large urban communities. Spots which young people like to hang out are shopping centers, PC games focuses and now and then, side of the road. These spots have become teenagers’ most loved spots since they can meet different youngsters to mingle. Youngsters start gather at these spots since night and some of them even remain out late standing around randomly. Numerous grown-ups feel that it is unsafe to permit young people to dillydally around evening time. In any case, a few guardians imagine that it is only a stage in life which immaturity feel that they have to blend around with their friend gathering. These guardians will in general give an excessive amount of opportunity to their high school kids since they feel that they ought not deny of their children’s opportunity to blend with companions. By the by, only one out of every odd parent concurs that young people ought to be permitted to go out around evening time and again. We will compose a custom article test on Immaturity and Teenagers or then again any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page These guardians are clearly worried that when their adolescent kids invest energy out of the house excessively visit around evening time, their youngsters will invest just brief period at home with their own relatives. At the point when two guardians are working, the main time which is accessible for quality family time is around evening time. Guardians are additionally stressed who their young children’s colleagues are and what impact their kids will get from their friends. Furthermore, guardians are additionally worried about the nourishment their youngsters expend. It is certainly unfortunate for adolescents to invest their energy at inexpensive food outlets which serve high oily and sugar-contained nourishment. Indulging around evening time could bring about weight and diabetic. Furthermore, bothersome and rude propensity for squandering the parents’ hard earned cash will be created.

Smithers Implementation and Sigma Program Essays

Overview: This case talks about John Smithers and his experience with the new Six Sigma Program at Sigtek. The program was implemented by the parent company of Sigtek and Smithers and a colleague, Sam Murphy, were both selected to learn about this program from Telwork (the parent company) and then run the program to teach about change to the employees at Sigtek. Problems: The main problem that is seen in this case study is the fact that the Six Sigma program that was implemented to bring change was not working. To Smithers it felt as if corporate didn’t really care about the company or this program. There was not enough support given to the program or the need for change so that Six Sigma could actually be a positive†¦show more content†¦Vertical coordination is when higher levels control and coordinate the work of subordinates through authority, rules, policies, planning and control systems. In the case it can be seen that Telwork uses vertical coordination to have Sigtek and its other subsidiaries comply with its Six Sigma Program. It gets the upper level people of the company to do as they are told so that the program runs along at the pace that they had preordained for it. Through vertical coordination Telwork gets Smithers and Murphy to do this program according to the company’s views and at the company’s pace. Lateral coordination can also be seen in this case study. Smithers and Murphy head up meetings to help those that work at Sigtek understand the needs for a Six Sigma Program and then they try to use these meetings to implement change as they see fit (after getting input from employees that participated in the Six Sigma meetings). A task force is set up to bring these changes into effect. From this case we can say this situation illustrates excessive autonomy. All the instructions are giving down from the parent company and all that Smithers and Murphy can do is obey orders. They went to get trained and then came back to Sigtek to train the employees all according to the plans that were put in place by Telwork. There was no leeway at all for the two men to make their own judgments and even if they did; those judgmentShow MoreRelatedJohn Smithers Case in Leadership1052 Words   |  5 PagesJanuary 30, 2009 Professor Curry Case # 2: John Smithers Participating Members: CANADY, WR. Response Summary: Group Response to the John Smithers’ Case 1. In the case of Sigtek, was the change to a Six-Sigma Quality program a directed change or an elected change for the company? Does this make a difference in how top management supported change of the organization? Identify at least two instances in the case, which demonstrate the level of support provided by top managementRead MoreBusiness Case Study : Tata Motors3754 Words   |  16 Pages(TATA Group news, 2014). †¢ Customer service operations: TATA Motors is known for its reduced cost and quality products but at the same time the company is not very prompt at their customer service operation or responding to changes in the market. (Smithers, 2014). Opportunities †¢ Expansion in the product line (Rosner and Bean, 2009). †¢ More customization options for customers (winter, 2014). Threats †¢ Continuous changing market need †¢ Growing market competition especially in UK and Europe and theRead MoreImpooving Employee Performance72019 Words   |  289 PagesReview Program 2. The Basis for Appraisal Signiï ¬ cant Job Segments Standards of Performance 3. The Appraisal and the Interview The Appraisal Process Preparing for the Appraisal Interview Conducting the Appraisal Interview vii xiii xv 1 5 25 49 v vi C ON TE NT S 4. The Performance Improvement Plan Preparing an Effective Plan 5. On-the-Job Coaching The Effective Coach Coaching Approaches and Techniques 6. Five Program Requirements An Effective Performance Review Program Posttest

Christian Supernatural Of The United States - 1410 Words

Christian Demonic Exorcism in the United States The act of possession was a considered a source of illness that required a ritual type of healing to remove the demons or spirits taking control of that its host. Exorcism was used as this type of healing that occurred all around the world, including the United States. Christianity believed that there were demons that harassed, tormented and possessed humans which came from the New Testament. We learned that Satan was in charge of these acts in which being possessed gave new skills and strength because of the demon inside of them. From the New Testament, Jesus was able to perform exorcisms simply by demanding these demons to leave its host and soon after his disciples used this†¦show more content†¦There were other ways exorcism became popularized like the movie, The Exorcist, a 1973 film directed by William Friendkin, it is about a girl who starts acting odd and her mother seeks medical help which did nothing until a local priest advises her to get a specialist to perf orm an exorcism. This movie had to be the scariest of the time and it traumatized many viewers due to its graphical images and also knowing that it was loosely based on actual events. This movie was inspired by the book based on true events from the exorcism of a demon on a 14 year old boy that lived in Mount Rainier, Maryland. The author read news concerning the boy and that medical attention did not relieve any symptoms such as violent episodes and outbursts of foul language. He claimed that the boy spoke a different language and was moving across the room on his bed while asleep. This type of behavior could have been mental illness, or the case of actual demons possessing the body of the child. Cases like these attract attention throughout the cities and some are real and others are just fabricated. During these rituals, the greatest danger to the exorcist is becoming possessed by the demon or Devil himself. This is why most priests need to be free of sin so the evils spirit s cannot take advantage of this and use it as punishment against them otherwise the demon will easily take over. Malachi Martin claimed in his book, â€Å"Hostage to the Devil† (1976) that the successes from doingShow MoreRelatedSupernatural, Supernatural And Supernatural1327 Words   |  6 PagesThe â€Å"Supernatural† is something that defies the laws of physics, and is said to exists above and beyond nature. 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A multitude of cultures see this day as the time when the veil between this world and the spirit world is at its thinnest. But, a very large number of people see this dayRead MoreThe Epic Of Gilgamesh 1523 Words   |  7 PagesSumerian City state of Uruk. Gilgamesh is presented as the strongest and handsome man in the world but this makes the king feel superior to his subjects.’ Gilgamesh exploits young men through tiresome activities. In addition, Gilgamesh sexually exploits young women in his Kingdom until the residents of Urk cannot take any more and prays to gods for deliverance. The god Adu hears the residents’ travails and commands the goddess Aruru to revenge by cr eating another man with same supernatural powers asRead MorePerceptions of the Supernatural Among African-Americans1472 Words   |  6 PagesPart One There can be no truly universal experiences or perceptions of the supernatural among African-Americans, due to the incredible diversity within the community. Individual differences will also inform different worldviews related to paranormal and the occult. In fact, historical evidence reveals a rich and varied spiritual expression, which was not tied down to or by any one religion. At the same time, archaeological evidence reveals a palpable spiritual unity, a coherent, transatlantic beliefRead MoreAnalysis Of Bram Stoker s Dracula1448 Words   |  6 Pagesconsume enough of their blood, you gain their â€Å"vital powers† (and then, they die.) A particular theme in Dracula is the theme of religion, the theme of Christianity and the theme of the promise of Christian salvation through Jesus Christ. The act of constantly drinking blood in this story relates to the Christian ritual of Holy Communion. This was Jesus’ last meal with his disciples the night before he was cruc ified. He ate some bread and had some wine, shared it with his friends, and told them that the

Lateral Sclerosis A Progressive Neurodegenerative...

Amyotrophic Lateral Sclerosis (ALS) is a progressive neurodegenerative disease that causes devastating debilitation and raises many ethical questions. Many of these questions revolve around quality of life and end of life issues. ALS, specifically, complicates theses issues because of the natural progression of the disease. Patients gradually loose their ability to move, breath and communicate, while retaining, for the most part, their cognitive function. There is currently no cure for the disease and very little in the forms of treatment options, with the average life span after an ALS diagnosis only about three to five years with a small portion of the population living beyond 10 years. As a result, caring an ASL patient can put a lot of stress on their caregivers. Consequently, there is also the risk to the patients, who wishes can be ignored due to their inability to advocate for themselves. In this case, an elderly male patient has reached an advanced stage of ALS. The patient w as depended on ventilator support and was unable to move unassisted. He has lost the ability to talk, however, he still has some use of his facial muscles. Additionally, the patient does not have access to alternative modes of communication such as eye-controlled computers, due to their high cost. As his disease progressed, the patient’s family made the decision to move him to a long-term care facility, where nurses would be able to better respond to his now round the clock medical care needs.

Network and Security

Question: Discuss about the Network and Security. Answer: Sensitive instructions: the sensitive instruction sets are those which tends to interact with the system hardware. Both the control and behavior sensitive instructions fall in this category of instruction set (Pan and Liu 2015). The control sensitive instructions are those which can change the configuration of the resources. On the other hand the instructions that are dependent on the resource configuration for its result, is called the behavior sensitive instruction set. Benefits and the drawbacks of the Oversubscription For the virtualization it can be said Virtualization empowers the servers or specifically the data centers to concentrate on the requirements of business applications. In addition with that the virtualization also makes the resource allocation to the application more complex (Ferdaus et al., 2014). To overcome these complexities of allocation of the resources, the administrators try to oversubscribe the physical assets on a host with the goal of expanding the quantity of workloads on a host. The oversubscription of the resources happens when the requests from the clients for the resource exceeds the actual amount of the available physical resources. By doing this the different resources like the servers, services, storage spaces are shared. While the different strategies are developed to use the resources optimally, its observed that the most of the resources remains idle at the highest work load. So the different benefits of suing the oversubscription of the resources are Proper use of resources: The oversubscription helps in reducing the waste and operational cost of the resources and improving the amount of revenues from the business (Beloglazov 2013). More number of users: By using the oversubscription method for the resources it can be possible to serve more number of customers by proper utilization of smaller portion of the resources. High availability: As the virtual machines are scalable according to the need, if one of the servers go down or fails to serve due to the maintenance the client request can be served by another server resource with the minimal downtime and loss of data. Figure1: Utilization of the physical resources. (Source: Householder et al., 2014 pp-2) Drawbacks of Oversubscription: The process of oversubscribing the available resources is not free from different flaws and drawbacks. Like Performance issues: If the memory is overloaded with the excessive client requests, it is possible that restrains the progress of any other application. Expansive overheads and can truly block and affect the execution speed of the system Economic issues: Again if the oversubscription of the resources is not managed properly then it can lead to the violation of the service level agreement, which is signed between the client and the service provider (Ho et al. 2015). In rare cases if the SLA are legally bonded then it is possible that the service provider organization is forced to compensate the client for not meeting the service levels. This process leads to the economical and reputational loss of the service provider. Downtime Due to crash: It is almost impossible that all the resources in virtual computing fail at the same time (Xiao et al., 2013). In addition with the above statement it is also true that if there is cascaded hardware failure then the total system needs a lot of time to go live again after recovering from the crash. Utilization of resources Impact of virtualization on measuring the CPU, RAM, and I/O utilization The virtualization of the CPU utilization is a complex issue. Since the allocation of the different tasks to the core are done using the Hypervisor than the guest OS. So to measure the CPU utilization the user has to use different hypervisor aware performance counters. This counter can be used to tack the CPU utilization of a virtual processor that is assigned to some virtual machine (Mishra et al. 2012 ). The different components of the hypervisor components are guest runtime, hypervisor run time, total runtime, total intercepts /sec, hyper calls cost, hypercalls/sec etc. RAM utilization: Both in the host and virtual machines the measurement of the memory utilization is difficult. In case of the virtual machines if it is suspected that the memory is leaked or is not optimally oversubscribed then at first it is determined that what is to be checked. After that the counters like, Ballooning, VMkernel, vSphere etc. (Baucke et al. 2013). I/O utilization: In the virtual networks the input and output operations are limited and the users have a limited scope for the I/o operation to the virtual services. Indication for configuration change depending on the resource consumption by the physical machines A server or a physical machine with a low load will run cooler, and have lower chances of failure. Once the CPU achieves the most extreme temperature, the quality of the processes become much lower with higher amount of burdens (Oki et al. 2015). The reality of the matter is that the cooling framework will make fans move speedier and that will raise the likelihood of a disappointment on the fans. There is another issue, with such a high load, if the heat is not taken out of the closed area in an effective way, then the entire server will have a higher temperature, influencing different parts of the virtual system. So for reliable processing and great speed of processing, its recommended to increase the capacity of the system. Indication for the configuration change depending on the resource allocation by the virtual machine It is often seen that the high CPU usage helps in increasing the host ready time and the queuing of the processors too. Moreover it can be said that if the CPU is constantly used at a high rate (like 90%) of its capacity then the service provided by it is impacted. Therefore comparing the CPU usage of a virtual machine with other machines available in the host, increasing the CPU limit, and upgrading the number CPUs or cores would help in maintaining the same level of services by the provider. Justification about the change in the configuration when the resource consumption is 30% As the host installed have the different number of available processors and cores. When the resource consumption is at 30% then there is no need of increasing the capacity. Moreover it can be said that the provider can accommodate more number of requests from the clients and process them Description of the behavioral characteristics of the three instruction set architectures proposed by Popek and Goldberg Goldberg and Popek proposed some requirements that are helpful for a computer system to efficiently manage the system virtualization. They proposed three types of instruction sets, which are privileged, non- privileged and sensitive. Privileged instruction: These are the instructions that are trapped in the system if the system is in user mode and is executed if the system is in kernel mode. This privileged instruction sets are used to separate the user space kernel space.it is required because the kernel space accesses hardware resources directly and the user space do that in an indirect way (Gracia-Moran et al. 2014). If the privilege instructions are tried to execute in the non-privileged mode then the system triggers an alarm and execute that in the privileged environment. Non privileged instructions: these are the instructions that are executed in the user mode in the virtual system. For the execution it requires the user space rather than the kernel space. References Bai, T. and Rabara, S.A., 2015, August. Design and Development of Integrated, Secured and Intelligent Architecture for Internet of Things and Cloud Computing. InFuture Internet of Things and Cloud (FiCloud), 2015 Bari, M.F., Boutaba, R., Esteves, R., Granville, L.Z., Podlesny, M., Rabbani, M.G., Zhang, Q. and Zhani, M.F., 2013. Data center network virtualization: A survey.Communications Surveys Tutorials, IEEE,15(2), pp.909-928. Barroso, L.A., Clidaras, J. and Hlzle, U., 2013. The datacenter as a computer: An introduction to the design of warehouse-scale machines.Synthesis lectures on computer architecture,8(3), pp.1-154. Baucke, S., Green, H., Kempf, J. and Tatipamula, M., Telefonaktiebolaget LM Ericsson (Publ), 2013.Using MPLS for virtual private cloud network isolation in openflow-enabled cloud computing. U.S. Patent 8,560,663. Beloglazov, A., 2013. Energy-efficient management of virtual machines in data centers for cloud computing. Beloglazov, A., Abawajy, J. and Buyya, R., 2012. Energy-aware resource allocation heuristics for efficient management of data centers for cloud computing.Future generation computer systems,28(5), pp.755-768.